This focused 45-minute session delivered by Jessica Shepherd is designed to help school leaders handle online reputation risks. We’ll start by looking at the most common triggers for social media crises and their potential impact on schools and trusts.
The main part of the session will cover a 15-minute practical response plan: how to monitor for early detection, internal escalation and decision making, and how to craft a timely and powerful response while keeping legal and safeguarding rules in mind.
We will then review the Do’s and Don’ts when responding to parents online and look at several real-world case studies to show you what works. You’ll leave with clear key takeaways and have time for a Q&A. This is your chance to gain the confidence and tools needed to protect your school’s reputation in the digital age.
Jessica Shepherd is a highly experienced education communications and education PR specialist who has worked with Multi-Academy Trusts and schools in both the state and independent sectors.
