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VNET Courses & Events gives Schools, Academies and Trusts access to a wide range of need focussed courses, longitudinal projects, conferences and bespoke support at exceptional value for money.

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Marketing for Schools

Wednesday, May 17, 2023 @ 9:30 am - 11:00 am

Virtual Event Virtual Event

With changing demographics and a more competitive landscape, schools need to up their marketing game. It is now no longer adequate to think that marketing schools for a few weeks in autumn is sufficient. Marketing and reputation management is an all-year round activity that should focus on pupil recruitment and attracting the very best staff to work at your school.

In this session we will look at marketing theory; working through some scenarios so that you can apply the learning to meet your own objectives. We will cover:

  • Marketing tips and ways to engage with parents and prospective staff
  • The role of a great communications and marketing strategy
  • Communicating in a crisis to stop it becoming a reputational catastrophe.

Christine Bayliss is a consultant who has worked with Academy Trusts from across the country to develop marketing strategies and deliver day-to-day support. A typical example of feedback from a leading academy chain comes from STEP Academy Trust who engaged her services to develop and implement a stakeholder engagement strategy in East Sussex. Christine and her team devised an innovative approach which included targeted social media, radio coverage, local drop-in sessions and leafleting. The impact of the campaign has been significant, resulting in heightened parental engagement and greater local awareness of STEP’s work.

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Details

Starts

Wednesday, May 17, 2023 @ 9:30 am

Ends

Wednesday, May 17, 2023 @ 11:00 am

Member Price

£75+VAT

Non-Member Price

£125+VAT

Credits

1

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Venue

Address

This is a Virtual Event


Phone

01603 555207

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